Seven-Minute Abs does not add value. It’s imitation, not innovation. Many misguided entrepreneurs are always trying to jump on the next big “wave.” A smart entrepreneur looks in places others have neglected.

To be a successful startup you must use innovation, not imitation or derivation, to create a competitive advantage.

Ways to innovate:

• Completely different
• Cheaper, better, or faster by at least ten times.

Business models can also innovate:

• Sales/Distribution
• Marketing
• Development

Important quote to remember: